I see a lot of great content on agency’s web sites, however there is always room to increase the amount of content.
Let’s look at a few examples.
Cruise GeniesThe “Top 10 Reasons to Cruise” is great, but can be expanded upon.
- Let’s look at the “Dining Experience” and how we can improve it.
- Add a click through to a page listing some of the great places the agents have dined on various cruise ships.
- This provides a great opportunity to get clients excited about the possibilities for their own cruise.
- Let’s look at the “Onboard Entertainment” and see how we can improve it.
- Add a click through to a page listing some of the great shows available on various cruise ships.
- These could be grouped by the types of entertainment available (Shows, active entertainment options, family entertainment, etc).
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Excellence in TravelThe “EIT Group Specials” area on the home page is great, but can be expanded upon.
- Add a click through behind “Value Added Amenities” to a page that lists examples of what these amenities could be. Some customers might already know, but for a customer new to cruising this information could help them become more excited about the value of the amenities.
- What about consortium exclusive offers/amenities? Are you highlighting those?
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Travels and Beyond Inc.The “Our Certifications” page is great, but can be enhanced upon.
- Add a link to the offers available for a given destination. For example, make “Vegas Certified” a clickable link to view the offers for Las Vegas.
- Add a link to the offers available for a given supplier. For example, make “Brendan Africa Specialist” a clickable link to all the offers for Brendan Vacations that are in Africa
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